Bob Frater

Partner Advisor

CFP®

With decades of experience helping clients meet their financial and investment planning needs, Bob Frater, CFP®, is the senior financial advisor for Allworth in the Houston region. Awarded the Houston Region’s CFP® of the Year award in 1997 by the Institute of Certified Financial Planners, Bob has written for several national outlets, including the Houston Chronicle and the Journal of Financial Planning. The author of two books, Invest Today and Taking Charge of your Financial Future, Bob has been invited to speak by organizations ranging from Nieman Marcus to the American Institute of Architects. The holder of a Bachelor of Science degree from the University of Wisconsin, the resident of Houston Heights is married, has two sons, and is a member of several business and community associations in the Houston area. In his spare time, Bob is a dedicated skier, musician, woodworker and Rotarian.

Latest Insights


The Emotional Side of Estate Planning: Preparing Your Family for the Future

Planning for your wealth's future involves more than just legal documents—it’s about creating a lasting legacy that your family understands and can …

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The Myth of Market Timing: How Emotional Investing Can Lead to Poor Outcomes

Is your ‘gut’ in charge of making investing decisions for you? Here’s why that’s a bad strategy.

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The Top 6 Tax Planning Mistakes High-Net-Worth Investors Make (And How to Avoid Them)

Explore some of the most common tax planning missteps high-net-worth investors face—and discover strategies for optimizing your wealth.

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