Preet Shah

Financial Advisor

Preet Shah is a financial advisor in Allworth’s Campbell, California, office. She holds a Master’s in Accounting from the University of Massachusetts Dartmouth and an MBA from Campbellsville University. With nearly a decade of financial services experience, Preet brings a unique blend of financial planning and tax planning expertise to her work. Her specialized skill set gives her a multi-dimensional understanding of how long-term planning, risk management, taxes, and investments work together—insight she routinely leverages to guide clients toward their financial goals.

Born and raised in Mumbai, India, Preet cherishes the vibrant and diverse culture that shaped her values and worldview. Now living in San Jose, California, in her spare time she enjoys reading, dancing, trying new recipes, traveling, and spending time with family and friends. Preet is also actively involved in her local community, focusing on empowerment and education—causes that align closely with her values and sense of purpose.

Over the years, I’ve had the opportunity to work with an incredibly diverse range of clients, from professionals in Silicon Valley to young families, retirees, and multi-generational households. Whether someone is just starting out, preparing for retirement, or navigating a life transition, I’m committed to designing personalized, holistic planning strategies that align with my clients’ individual needs and long-term aspirations.

My process always begins with understanding the person behind the finances. I take the time to listen and learn about each client’s values, priorities, and vision for their future. From there, I build a financial plan that’s not only customized, but also flexible, designed to evolve alongside life’s changes. Throughout our partnership, my clients can expect a relationship built on trust, transparency, and genuine care. I’ll be there to celebrate their wins, navigate challenges, and make sure every financial move supports their bigger-picture goals. Whether we’re discussing a market shift or planning for a milestone, I aim to make every interaction clear, supportive, and tailored to their needs.

There’s nothing more fulfilling than helping someone make financial decisions with confidence and clarity or simply feel at ease about their financial future. I’ve seen clients stay the course during volatile markets and come out stronger, and I’ve helped others discover opportunities they didn’t know were possible. Being a financial advisor allows me to blend technical knowledge with human connection—and that’s a combination I truly love.

I believe financial literacy is a key part of financial empowerment, so I make sure my clients feel informed and confident in every decision they make.

Latest Insights


The Emotional Side of Estate Planning: Preparing Your Family for the Future

Planning for your wealth's future involves more than just legal documents—it’s about creating a lasting legacy that your family understands and can …

Read more
The Myth of Market Timing: How Emotional Investing Can Lead to Poor Outcomes

Is your ‘gut’ in charge of making investing decisions for you? Here’s why that’s a bad strategy.

Read more
The Top 6 Tax Planning Mistakes High-Net-Worth Investors Make (And How to Avoid Them)

Explore some of the most common tax planning missteps high-net-worth investors face—and discover strategies for optimizing your wealth.

Read more