Eric Soetaert

Financial Advisor

Eric Soetaert is a financial advisor in Allworth’s Lawrence, Kansas, office. When asked what he most enjoys about advising, Eric shared, “There’s professionally nothing I find more rewarding than helping a client realize that, with a personalized plan in place, they can achieve their financial goals.” A graduate of the University of Kansas with a degree in business, Eric is also a dedicated husband and proud father of two young children. Outside of work, he enjoys playing the drums and following both college and professional sports.

 

My process is rooted in a deep understanding of my clients’ lives, not just their numbers. I start by having real conversations—what drives them, what keeps them up at night, and what they truly want their money to accomplish. Once I understand their goals, I analyze their financial picture to find opportunities, whether it’s optimizing tax efficiency, ensuring their cash flow aligns with their lifestyle, or structuring investments in a way that makes sense for their risk tolerance. Through education and transparency, my goal is to provide my clients clarity so they feel empowered—not overwhelmed—and can make confident decisions moving forward.

But a financial plan isn’t a one-and-done document—it’s a living strategy. Life changes, markets fluctuate, and priorities shift, so I work closely with my clients to make adjustments along the way. This ongoing collaboration allows us to craft a plan that’s customized, flexible, and truly aligned with their best interests no matter where they are in their life’s journey.

I am truly grateful for the privilege of doing work that not only brings me fulfillment but also makes a meaningful difference in the lives of those I serve. I take great joy in building genuine relationships with my clients and getting to know each on a deeper level. By celebrating their successes and supporting them through life's obstacles, I strive to be a trusted guide, helping them navigate their financial journeys with confidence and clarity.

Financial planning isn’t just about investments or retirement accounts; it’s about designing a life with purpose.

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