Steven Luan

Associate Advisor

Steven Luan is an Associate Advisor serving Allworth’s Rochester, New York, office. He supports the delivery of comprehensive wealth planning through financial planning analysis, investment research, trading, tax preparation, and other client service initiatives that help ensure a seamless planning experience. His detail-oriented approach and commitment to excellence contribute to the high level of service clients have come to expect.

Steven earned dual bachelor’s degrees in Finance and Business Management from SUNY Brockport in 2024. He currently holds the FINRA Series 65 license and is actively pursuing the CERTIFIED FINANCIAL PLANNER® professional designation, reflecting his commitment to continued professional growth and technical expertise.

Steven lives in Webster with his German Shepherd, Stella. Outside the office, he enjoys traveling, staying active through fitness, golfing, and exploring new restaurants and experiences.

Every client has a unique story, so my first priority is listening and understanding what matters most to them. I take the time to learn about their goals, values, family, financial situation, and any concerns they may have before developing a financial strategy designed around their individual needs. As life changes, I believe that plan should evolve as well.

I strive to make wealth planning approachable by explaining complex topics in a clear, straightforward way. My goal is to help clients understand not only the recommendations we make, but also the reasoning behind them, so they can feel informed and engaged throughout the planning process.

Throughout our relationship, clients who work with me can expect open communication, timely responsiveness, and a genuine commitment to their long-term success. Whether answering questions or helping navigate important financial decisions, I aim to be a dependable resource clients can rely on through every stage of life.

As a first-generation college graduate, I understand the value of opportunity and the importance of building a secure future. That perspective continues to shape my work today and inspires me to help individuals and families make informed financial decisions that support their long-term goals. It’s especially rewarding to see those efforts translate into meaningful, lasting outcomes. Knowing I’ve played a small part in helping clients achieve them is what continues to motivate me every day.

My goal is to help clients make decisions today that create lasting opportunities for tomorrow.

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