Ricky Grunden

I believe that building a strong client relationship starts with truly understanding each person’s values, concerns, and objectives. That’s why my process begins with a pre-discovery meeting: a conversation designed to ensure there’s a good mutual fit and that I can add meaningful value to their financial life. From there, we move into a comprehensive discovery meeting, where I listen closely and gather the details needed to develop a personalized financial and investment plan.

Once the plan is built, I walk them through it using a clear, visual presentation that helps them see their full financial picture and understand each recommendation. I find this approach helps clients feel more engaged and confident in the path forward. After the plan is delivered, I stay closely involved, meeting quarterly until the strategy is fully implemented or until that level of support is no longer necessary. From there, we shift to a meeting schedule that fits the client’s comfort and needs, always making sure they feel supported at every step.

For me, this work has never just been a profession—it’s a calling. I’ve always seen financial advising as a way to care for and serve the people who choose to place their trust in us. That sense of responsibility runs deep, and I view what I do as something close to sacred. It’s about helping people make wise decisions that can shape not only their future, but also their family’s future for generations. 

That’s why I’ve never thought about retiring, because this work is more than a job to me. It’s personal. Some have said, “But you get paid for what you do.” I smile and reply, “So does my pastor.” And just like a pastor, I see this work as a ministry. It’s an opportunity to walk alongside people through important and sometimes difficult moments in life, offering guidance, care, and steady support.