allworth-financial-logo-color
    • Wealth Management
      • Financial Planning
      • Investment Management
      • Tax Planning
      • Estate Planning
      • Insurance Services
    • 401(k) For Employers
    • For Airline Employees
    • Our Approach
    • Why People Work With Us
    • Office Locations
    • FAQs
    • Our Fees
    • Our Story
    • Advisors
    • Our Leadership
    • Advisory Firm Partnerships
    • Allworth Kids
    • Webinars & Events
    • Podcasts
    • Financial Planning
    • Investment Management
    • Tax Planning
Meet With Us
  • Locations
  • Login
  • Contact

Q&A: Is now a good time to buy stocks?

  • Share this post

Dear Scott:

I’m too nervous to call Money Matters. I’m afraid I’d freeze up and not be able to ask my question. (And, besides, I’m not a client of Allworth Financial.) My question is, with this never-ending pandemic, and all this new inflation, and with the stock market setting records every other week, is this really a good time to buy stocks, or what?

~Rosario, 56

 

Your question made me smile, but I also know that calling a radio program can be intimidating. While I wish you would call, and you certainly don’t have to be a client to do that, I completely understand.

Now, be the stock market up, or be it down, you’re not the first person to ask this question. And, I admit, it’s always both a welcome and a relevant one.

Think of this: Whether “only” in a defined contribution plan such as a 401(k), 403(b), or 457, or in a traditional IRA, a Roth IRA, or a SEP, or with Allworth Financial, some other firm, or in a personal brokerage account, most of the people reading this – conscientious types who save – will continue to be active investors.

While decisions regarding just how you should be invested will be influenced by factors such as when you’ll need the money, your risk tolerance, and your health – or, for some people, those folks who are compensated by (and their portfolios heavily weighted toward) employer stock, in which case they may or may not want to divest and diversify – most people should stay the course and not jump in and out of the market.

As you’ve written to us, it would be my assumption that you are not currently working with an advisor. Without knowing anything more about you, except your age, and as you are 56-years old, and because retirement could be visited upon you at any time, I would strongly encourage you to have your personal financial situation appraised by a professional, fiduciary advisor.

At the very least, it should help put your mind at ease.

Essentially, you’re asking me when to “buy” and when to “sell” stocks.

And, in the most general sense, my answer would be, “Pretty much always.”

History has clearly shown that while markets do occasionally “correct” (which is normal and healthy, by the way), they have always risen over time. And that means that attempting to “time” the market to avoid the (historically) short-term pain of "paper losses" (remember, losses are only “realized” or “locked in” when you “sell” when the market is down) can ruin years of consistent, hard work and patience.

Now, to be certain, there is certainly nothing wrong with some financial introspection and oversight.

But while the ups and downs of the market can be worrisome, what I often explain to clients is that one of my most important jobs is to keep them from making mistakes from which they can’t recover. And that most definitely includes avoiding the emotion that too often influences our decisions surrounding investing and money.

Here are a few things to ponder that should add some context.

Left otherwise untouched, a mere $100 invested each month for 50 years at a 10 percent average rate of return builds to over $1.3 million dollars.1

And consider this: Most of the folks who stayed invested through and beyond the Great Recession, and stayed consistent through “all” those market ups and downs during 2008-2009? Most of those people were right side up by the middle of 2010.1

And, with that in mind, since 2010, the last 11 years haven’t been too shabby for investors, either.  

Here’s a final example: If you stayed fully invested in the S&P 500 (which is comprised of the country's 500 largest companies) for the 20 previous years ending on January 1, 2020, you would have earned 6.06 percent per year. If, over that 20-year period, you missed only the 10 best performing days of the market, your returns would drop to about 2.44 percent, per year. 1

Taking it further, how about if you were to have “whiffed” on just the 20 best days of that 20-year period? (That’s 20 out of 7,300 days.) Your returns would fall to 0.08 percent, per year.

In closing, Rosario, if this hasn’t fully answered your question, I urge you to call-in to Money Matters (we’re here to help) or make an appointment with a fiduciary advisor and get your allocation reviewed.

After that, do your best not to worry about when the next market correction might or might not occur.   

Thanks for writing, and please don’t hesitate to contact us if you have any other questions.

  

 1 https://www.forbes.com/sites/davidrae/2021/06/18/is-now-the-best-time-to-be-investing-in-stocks/?sh=56c4499464c9

Give yourself an advantage. Sign up to receive monthly insights from our Chief Investment Officer, and be the first to know about upcoming educational webinars. You'll also get instant access to our retirement planning checklist.

Related Articles
See more articles
March 26, 2025 The Myth of Market Timing: How Emotional Investing Can Lead to Poor Outcomes

Is your ‘gut’ in charge of making investing decisions for you? Here’s why that’s a bad strategy.

Read Now
February 03, 2025 How to align your investment strategy with your retirement goals

As you approach retirement, your goals require more than just saving. Discover the power of a more tailored investment strategy.

Read Now
September 24, 2024 Alternative investments: The need-to-knows

Are alternative investments right for your portfolio? Allworth Partner Advisor Victoria Bogner, CFP®, CFA, AIF®, helps you answer the question.

Read Now
Allworth Financial logo
Talk with an Advisor Contact us
  • Services
    • Wealth Management
    • 401(k) For Employers
    • For Airline Employees
  • Working With Us
    • Why People Work With Us
    • Office Locations
    • FAQs
    • Our Fees
    • Client Login
  • About Us
    • Advisors
    • Our Leadership
    • Advisory Firm Partnerships
    • Allworth Kids
    • Careers
    • Form CRS
  • Insights
    • Workshops & Events
    • Podcasts
    • Financial Planning
    • Investment Management
    • Tax Planning

Newsletter

Subscribe to receive monthly insights from our Chief Investment Officer, and be the first to know about upcoming educational webinars.

©1993-2025 Allworth Financial. All rights reserved.
  • Privacy Policy
  • Disclosures
  • Cookie Preferences
  • Do Not Sell or Share My Personal Information

Advisory services offered through Allworth Financial, a Registered Investment Advisor

Securities offered through AW Securities, a Registered Broker/Dealer, member FINRA/SIPC. Check the background of this firm on FINRA's BrokerCheck.

HMRN Insurance Agency, LLC license #0D34087

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Allworth is engaged, or continues to be engaged, to provide investment advisory services.  Rankings should not be considered an endorsement of the advisor by any client nor are they representative of any one client’s evaluation or experience. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized advisor.  Therefore, those who did not submit an application for consideration were excluded and may be equally qualified.

1.  Barron’s Top 100 RIA Firms: Barron’s ranking of independent advisory companies is based on assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms who wish to be ranked fill out a comprehensive survey about their practice. Allworth did not pay a fee to be considered for the ranking.  Allworth has received the following rankings in Barron’s Top 100 RIA Firms: #14 in 2024, #20 in 2023 and #31 in 2022. #23 in 2021, #27 in 2020.

2.  Retention Rate Source: Allworth Internal Data, FY 2022

3 & 9.  NBRI Circle of Excellence and Best in Class Ethics:  National Business Research Institute, Inc. (NBRI) is an independent research firm hired by Allworth to survey our customers. The survey contains eighteen (18) scaled and benchmarked questions covering a total of seven (7) topics, and a range of additional scaled, multiple choice, multiple select and open-ended question and is deployed biannually. NBRI compares responses across its company universe by industry and ranks the participating companies in each topic. The Circle of Excellence level is bestowed upon clients receiving a total company score at or above the 75th percentile of the NBRI ClearPath Benchmarking database.  Allworth’s 2023 results were compiled from 1,470 completed surveys, with results in the 92nd percentile. Allworth pays NBRI a fee to conduct the survey.

4.  As of 1/1/2025, Allworth Financial, an SEC registered investment adviser and AW Securities, a registered broker/dealer have approximately $26 billion in total assets under management and administration.

5.  Investment News Best Places to Work for Financial Advisors:  Investment News ranking of Best Places to Work for Financial Advisors is based on being a United States based Registered Investment Adviser with a minimum of 15 full or part-time employees working in the United States and having been in business for over a year.  Firms who meet Investment News’ criteria fill out an in-depth questionnaire and employees were asked to take part in a companywide survey.  Results of the questionnaire and employee surveys were analyzed by Investment News to determine recipients.  Allworth Financial did not pay a fee to be considered for the ranking.  Allworth Financial has received the ranking in 2020 and 2021.

6.  2021 Value of an Advisor Study / Russel Investments

7.  RIA Channel Top 50 Wealth Managers by Growth in Assets:  RIA Channel’s ranking of the Top 50 Wealth Managers by Growth in Assets is based on being an active Registered Investment Adviser with the Securities and Exchange Commission with no regulatory, criminal or administrative violations at the time of the ranking, provide wealth management services as their primary business and have a two year growth rate of 30% based on assets reported on Form ADV Part 1 at the time of ranking.  Allworth Financial did not pay a fee to be considered for the ranking.  Allworth Financial received the ranking in 2022.

8.  USA Today Best Financial Advisory Firms: USA Today’s ranking of Best Financial Advisory Firms was compiled from recommendations collected through an independent survey and a firm’s short and long-term AUM growth obtained from public sources. Allworth Financial did not participate in the survey, as self-recommendations are prohibited from consideration, and all surveyed individuals were selected at random. Allworth Financial did not pay a fee to be considered for the ranking. Allworth Financial received the ranking in 2024.

Tax services are provided by Allworth Tax Solutions, an affiliate of Allworth Financial. Allworth Financial does not provide tax preparation services or advice.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Important Information

The information presented is for educational purposes only and is not intended to be a comprehensive analysis of the topics discussed. It should not be interpreted as personalized investment advice or relied upon as such.

Allworth Financial, LP (“Allworth”) makes no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of the information presented. While efforts are made to ensure the information’s accuracy, it is subject to change without notice. Allworth conducts a reasonable inquiry to determine that information provided by third party sources is reasonable, but cannot guarantee its accuracy or completeness. Opinions expressed are also subject to change without notice and should not be construed as investment advice.

The information is not intended to convey any implicit or explicit guarantee or sense of assurance that, if followed, any investment strategies referenced will produce a positive or desired outcome. All investments involve risk, including the potential loss of principal. There can be no assurance that any investment strategy or decision will achieve its intended objectives or result in a positive return. It is important to carefully consider your investment goals, risk tolerance, and seek professional advice before making any investment decisions.